Privacy Policy

Last Updated: July 28, 2026

In order to ensure transparency and give you more control over your personal information, this privacy policy (“Privacy Policy”) governs how we, Vayu (“Vayu”, “we”, “our” or “us”) use, collect and store personal information that we collect or receive from or about you (“you”) in connection with https://withvayu.com (the “Website”) and the services provided therein (the “Services”).

We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to personal data. “Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory rights, including your rights to a remedy or other means of enforcement.

Table of contents:

  1. What personal information we collect, why we collect it, and how it is used
  2. How we protect and retain your personal information
  3. How we share your personal information
  4. Your privacy rights
  5. International transfers of personal information
  6. Use by children
  7. Interaction with third party products
  8. Analytic tools/Cookies
  9. Specific provisions applicable under California privacy law
  10. Contact us

Vayu’s mission is to enable companies to bill, charge and invoice as they please – no matter the pricing, thereby shortening contract-to-cash cycles.

This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy. If we implement material changes in the way we use your information, in a manner that is different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means and take any additional steps as required by applicable law.

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  1. WHAT PERSONAL INFORMATION WE COLLECT, WHY WE COLLECT IT, AND HOW IT IS USED

(i) We Process the Following Personal Information:

  1. Information provided through the Services. We collect personal information that you voluntarily provide, such as your log-in credentials, full name, email address, organization with which you are working, as well as any other information that you decide to provide us.
  2. Information provided through the Website. When you use the Website, we collect and process full name, email address, organization with which you are working when you interact with the Website, for example, when you schedule a Demo, fill out a ‘contact us’ form, or click on the “Get Started” link.
  3. Information automatically collected. We and third parties acting on our behalf may automatically collect certain information through your use of our Services and Website, such as cookies, pixels, web beacons, software development kits, tags, local storage, tracking technologies and similar identifiers (collectively, “Technologies”), your Internet protocol (IP) address, and other device identifiers that are automatically assigned to your device, browser type and language, geo-location information, hardware type, operating system, internet service provider, and other information about actions taken through the use of the Services and Website.

This information may include your Internet Protocol address, device identifiers, browser type and language, operating system, hardware type, internet service provider, referring and exit pages, pages viewed, links clicked, dates and times of access, interactions with the Website, and approximate location information, such as the country or general region inferred from your Internet Protocol address.

We or our consent management provider may use approximate location information to determine which privacy notice, consent mechanism, or privacy choices should be presented to you. We do not use this process to determine your precise location.

We may also collect information regarding the privacy choices you make, including the categories of Technologies you accept or reject, the date and time of your choice, and information necessary to maintain a record of that choice.

  1. Information from Other Sources. Vayu may also obtain information about you from other sources, including publicly- or commercially-available information, and through third-party data platforms, partners, and service providers.
  2. Information you provide to us in person. For example, when you visit one of our exhibition booths or attend one of our events and you provide us with your contact details. We will use this information to answer your enquiries or provide additional information to you.
  3. Information we collect from online interactions. For example, if you attend a webinar, contact us via social media, or otherwise interact with our business, including as a representative of a current/prospective customer, supplier, or partner, we track and make a record of those interactions, which may contain your contact details, such as full name, email address, messages, and any other information that you decide to provide us with.
  4. Information from candidates. If you are applying for a job position with us, including by responding to a job posting on our Website and contacting us via email, we will collect any information you choose to provide us with, including your C.V., prior experience, presentation letter, and any supporting documentation. 

(ii) We process information for the following purposes:

  1. To provide you with the Services. We will use the information, including, without limitation, for the following purposes: (i) to provide you the Services and to process your requests; (ii) communicate with you about your use of the Services and for support purposes; (iii) fulfill any instruction and/or request made by you in the context of the Services; (iv) send you push notifications and/or emails and notifications regarding your account or certain features of the Services, including updates related to the services we provide you with; (v) to personalize your experience with our Services; (vi) to generally administer and improve the Services; and (vii) other related uses.
  2. To allow you to make use of our Website. We will use your information to allow you to make use of our Website, including, (i) if you submit a questionnaire, we will use your Personal Data to process and answer your request; (ii) to answer your questions and to allow you to communicate with us (e.g., by using the Website questionnaire); (iii) to analyze your use of our Website and to improve our Website; and (iv) to customize your experience.
  3. For Administrative Purposes. Vayu may use your information (i) to respond to your questions, comments, and other requests for customer support or information, including information about potential or future services; (ii) to provide you with the Vayu Services; (iii) for internal quality control purposes; (iv) to establish a business relationship; (v) to generally administer the Vayu Services.
  4. Security purposes. Some of the abovementioned information will be used for detecting, taking steps to prevent, and prosecuting fraud or other illegal activity; to identify and repair errors; to conduct audits; and for security purposes. Information may also be used to comply with applicable laws, with investigations performed by relevant authorities, for law enforcement purposes, and/or to exercise or defend legal claims.
  5. De-identified and Aggregated Information Use. In certain cases, we may or will anonymize or de-identify your Information and further use it for internal and external purposes, including, without limitation, to analyze and improve the Vayu services (including through the use of artificial intelligence) and for research purposes. We may use this anonymous or de-identified information and/or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them and/or to develop new product features and improve existing offerings).
  6. Cookies and Similar Technologies. We, as well as third parties that provide content, advertising, or other functionality on the Vayu Website and Services, use Technologies to automatically collect information through the Website and Services. We use Technologies that are essentially small data files placed on your device that allow us to record certain pieces of information whenever you visit or interact with the Website and Services. For more information on cookies, see our Cookies Policy appended to this Privacy Policy.

We use Technologies to operate and secure the Website, remember preferences, understand how the Website is used, measure and improve its performance, evaluate marketing campaigns, provide relevant advertising, and support our sales and marketing activities.

The Technologies that are activated and the choices available to you may vary depending on your approximate location and applicable law. In jurisdictions where prior consent is required, non-essential Technologies will not be activated unless and until you provide consent. In jurisdictions operating under an opt-out framework, certain Technologies may be activated unless you exercise an applicable opt-out right.

For more information regarding the Technologies we use and the choices available to you, please see the Cookies Policy appended to this Privacy Policy and the Cookie Settings tool available through the Website.

  1. Candidates. When you share your Personal Data with us as part of a job application, we will use it to assess you as a candidate, to review the materials you submit, and to contact you regarding your potential employment at Vayu. 

(iii) The lawful bases we rely on for processing personal information are (if and when applicable): a. The data subject has given consent to the processing of his or her personal data ;b. Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;c. Processing is necessary for compliance with a legal obligation to which the controller is subject; and/ord. Processing is necessary for the purposes of the legitimate interest.

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  1. HOW WE PROTECT AND RETAIN YOUR PERSONAL INFORMATION

2.1. Security. We have implemented and maintain reasonable technical, organizational, and security measures designed to protect your information. However, please note that we cannot guarantee that the information will not be compromised as a result of unauthorized penetration to our servers. As the security of information depends in part on the security of the computer, device, or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.

2.2. Retention of your information. Your information will be stored until we delete our records, and we proactively delete it, or if you send a valid deletion request. Please note that in some circumstances we may store your information for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax, or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, and/or (iii) if we reasonably believe there is a prospect of litigation relating to your information or dealings.

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  1. HOW WE SHARE YOUR PERSONAL INFORMATION

We may share your information as follows:

3.1. The information Vayu gathers is shared with our partners and other third parties.

3.2. We may also share information with our affiliated companies about you.

3.3. We may use third-party service providers to process your information for the purposes outlined above, including, without limitation:

  • 3.3.1. With cloud service providers for hosting purposes;
  • 3.3.2. With websites and web content creation platforms in order to help us manage our Website;
  • 3.3.3. With email providers, marketing, CRM, and other similar tool providers;
  • 3.3.4. With analytic companies, in order to help us understand and analyze information we collect in accordance with this policy.

3.4. To the extent necessary, with regulators, courts, banks, or competent authorities, to comply with applicable laws, regulations, and rules (including, without limitation, federal, state, or local laws), and requests of law enforcement, regulatory, and other governmental agencies or if required to do so by court order, as well as for internal compliance procedures and to protect the safety, security, and integrity of Vayu, our Services, customers, employees, property, and the public.

3.5. If, in the future, we sell or transfer, or we consider selling or transferring, some or all of our business, shares, or assets to a third party, we will disclose your information to such third party (whether actual or potential) in connection with the foregoing events (including, without limitation, our current or potential investors). In the event that we are acquired by, or merged with, a third-party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose, or assign your information in connection with the foregoing events.

3.6. Where you have otherwise provided your consent to us for sharing or transferring your information.

3.7. We do not share or sell your mobile information with third parties for any purpose other than providing our services. We will not share your mobile information with other third parties that may use it for their own marketing or promotional purposes.

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  1. YOUR PRIVACY RIGHTS

4.1. The following rights (which may be subject to certain exemptions or derogations) shall apply to certain individuals (some of which only apply to individuals protected by specific laws):i. You have the right to withdraw consent to the processing, where consent is the basis of processing.ii. You have the right to access the personal information that we hold and request further details about how we process it, under certain conditions.iii. You have the right to demand rectification of inaccurate personal information about you. We will promptly correct any information found to be incorrect.iv. You have the right to object to unlawful data processing under certain conditions.v. You have the right to the erasure of past data about you (your “right to be forgotten”) under certain conditions.vi. You have the right to demand that we restrict the processing of your personal information, under certain conditions, if you believe we have exceeded the legitimate basis for processing, the processing is no longer necessary, or if you believe your personal information is inaccurate.vii. You have the right to data portability of personal information concerning you that you provided us in a structured, commonly used, and machine-readable format, subject to certain conditions.viii. The personal information we collect is not used for automated decision-making and profiling, except for automated processes in the context of marketing. As stated above, you can opt out of direct marketing by Vayu by contacting Vayu directly or by following the instructions through the unsubscribe options in our email messages.

4.2. You can exercise your rights by contacting us at info@withvayu.com. You may use an authorized agent to submit a request on your behalf if you provide the authorized agent written permission signed by you. To protect your privacy, we may take steps to verify your identity before fulfilling your request. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfill your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initially requested, we will address your request to the maximum extent possible, all in accordance with applicable law.

4.3. Deleting your account: Should you ever decide to delete your account, you may do so by emailing info@withvayu.com. If you terminate your account, any association between your account and personal data we store will no longer be accessible through your account. However, given the nature of sharing on certain services, any public activity on your account prior to deletion will remain stored on our servers and will remain accessible to the public.

4.4. Marketing emails – opt-out: You may choose not to receive marketing email of this type by sending a single email with the subject “BLOCK” to info@withvayu.com. Please note that the email must come from the email account you wish to block OR if you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails, and we will process your request within a reasonable time after receipt.

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  1. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
  2. a) We store the Personal Data with the following storing companies: (AWS, MongoDB; across US and Europe)b) In order to run our business and provide our Website and Services to you, we transfer Personal Data to certain countries around the world, including to our affiliates and service providers, many of whom are located outside of your jurisdiction. Therefore, your Personal Data may be processed in countries with privacy laws that are different from privacy laws in your country. Whenever we make such transfers, we will use commercially reasonable efforts to implement an appropriate level of protection to your Personal Data by implementing at least one of the following safeguards:
  3. Making sure the destination country has been deemed to provide an adequate level of protection for Personal Data; and/orii. By executing implement data onward transfer instruments such as data processing and protection agreements.

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  1. USE BY CHILDREN. We do not offer our products or services for use by children and, therefore, we do not knowingly collect information from, and/or about, children under the age of 18. If you are under the age of 18, do not provide any information to us without the involvement of a parent or a guardian. In the event that we become aware that you provide information in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at info@withvayu.com.

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  1. INTERACTION WITH THIRD PARTY PRODUCTS. We may enable you to interact with third party websites, mobile software applications, and products or services that are not owned, or controlled, by us (each, a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect information from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.

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  1. ANALYTIC TOOLS/COOKIES
  • We and third parties acting on our behalf use cookies, pixels, web beacons, tags, local storage, scripts, and other similar Technologies in connection with the Website.These Technologies may be used to:
    • Operate, maintain, and secure the Website;
    • Remember your settings and preferences;
    • Understand how visitors access and use the Website;
    • Measure Website traffic and performance;
    • Identify and resolve technical errors;
    • Analyze the effectiveness of our content and marketing activities;
    • Support advertising, retargeting, attribution, and campaign measurement;
    • Associate Website activity with information held by our service providers, where permitted by applicable law; and
    • Support our sales, customer-engagement, and marketing activities.

A current description of the categories of Technologies used on the Website and, where available, their provider, purpose, and duration is available through our Cookie Settings tool.

  • Regional Consent and Privacy Choices. The consent or privacy-choice mechanism displayed to you may depend on your approximate location and applicable law. 
    • For visitors located in the European Economic Area, European Union, United Kingdom, and other jurisdictions requiring prior consent, we will request consent before activating Technologies that are not strictly necessary for the operation of the Website. These visitors may accept all non-essential Technologies, reject all non-essential Technologies, or customize their preferences.
    • For visitors located in jurisdictions operating under an opt-out framework, including certain U.S. states, we may provide a notice and an opportunity to opt out of certain processing activities. Depending on applicable law, this will include the right to opt out of the sale or sharing of personal information, targeted advertising, or certain forms of profiling.
    • Where required by applicable law, we will process recognized opt-out preference signals, such as Global Privacy Control, as a request to opt out of the applicable processing activity.
    • If we are unable to determine your location, we will apply the stricter prior-consent mechanism.
    • Strictly necessary Technologies cannot generally be disabled through our consent mechanism because they are required for the Website to operate, maintain security, remember privacy choices, or provide functionality expressly requested by you. 
  • Google Analytics. The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with information we collect. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.
  • Advertising and Marketing Technologies. We may permit advertising, marketing, social media, analytics, and other service providers to use Technologies through the Website.
  • These providers may collect information regarding your activities, browser, device, Internet Protocol address, pages visited, referring sources, approximate location, and interactions with the Website. They may use this information to:
  • Measure advertising and campaign performance
  • Attribute visits or conversions to particular campaigns
  • Create or update audiences
  • Deliver advertising that may be more relevant to you
  • Conduct retargeting
  • Limit the number of times an advertisement is displayed
  • Support sales and marketing activities
  • Measure interactions across websites, applications, or services
  • Depending on the relevant jurisdiction, some disclosures involving advertising or tracking Technologies may be considered a “sale,” “sharing,” or processing for targeted advertising, even where no money is exchanged.
  • Where required, you may opt out through our Cookie Settings or Your Privacy Choices mechanism. We will also honor applicable recognized opt-out preference signals where legally required.
  • Visitor-Identification and Data Partner Technologies. Where permitted by applicable law, we may work with online data partners and service providers, including Retention.com and RB2B, that help us understand Website visits and associate certain Website activity with information available to those providers or their partners.
    • Such information may include online identifiers, Internet Protocol addresses, device or browser information, pages visited, and, in certain circumstances, contact information such as an email address.
    • In jurisdictions requiring prior consent, these Technologies will not be activated unless the visitor provides the applicable marketing consent.
    • In jurisdictions operating under an opt-out framework, these Technologies may operate unless the visitor exercises an applicable opt-out right, subject to applicable law.
    • Visitors may use our Cookie Settings or Your Privacy Choices mechanism and any vendor-specific opt-out tools made available through the Website or this Privacy Policy.
  • Managing Your Choices. You may review or change your cookie preferences at any time by selecting the “Cookie Settings” link available in the Website footer. Where applicable, you may exercise U.S. state privacy choices by selecting the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link available through the Website. You may also manage Technologies through your browser settings. Disabling Technologies may affect the availability or operation of certain Website features. For additional information, please see the Cookies Policy appended to this Privacy Policy.
  1. SPECIFIC PROVISIONS APPLICABLE UNDER CALIFORNIA PRIVACY LAW

The provisions in this section apply only to the extent that Vayu is subject to an applicable U.S. state privacy law and that you are entitled to the relevant rights under that law.

9.1. U.S. Privacy rights. Depending on your state of residence and subject to applicable limitations and exceptions, you may have the right to:

  • Confirm whether we process your personal information;
  • Access personal information we maintain about you;
  • Correct inaccurate personal information;
  • Request deletion of personal information;
  • Obtain a portable copy of certain personal information;
  • Opt out of the sale of personal information;
  • Opt out of the sharing of personal information for cross-context behavioral advertising;
  • Opt out of processing for targeted advertising;
  • Opt out of certain profiling activities;
  • Limit certain uses or disclosures of sensitive personal information, where applicable;
  • Withdraw consent where processing is based on consent; and
  • Appeal a decision we make regarding your privacy request, where applicable.

The availability and scope of these rights vary according to your state of residence and the applicable law.

9.2.  Sale, Sharing, and Targeted Advertising. We do not treat the disclosure of personal information to service providers that process information solely on our behalf and under appropriate contractual restrictions as a sale of personal information. However, certain uses or disclosures involving advertising, analytics, social media, visitor-identification, or similar Technologies may be considered a “sale,” “sharing,” or processing for targeted advertising under certain U.S. state privacy laws, even where no monetary payment is exchanged. Where applicable, you may opt out of these activities through the “Your Privacy Choices,” “Do Not Sell or Share My Personal Information,” or Cookie Settings mechanism available on the Website.

9.3 Opt-Out Preference Signals. Where required by applicable law, we will recognize and process qualifying browser-based opt-out preference signals, including Global Privacy Control, as a request to opt out of the applicable sale, sharing, or targeted-advertising activity for the browser or device from which the signal is sent. Because such signals are generally associated with a browser or device, you may need to enable the signal separately on each browser or device you use.

9.4 Exercising Your Rights. You may submit an applicable privacy request by contacting us at privacy@withvayu.com or by using the privacy-choice mechanisms available on the Website. We may take reasonable steps to verify your identity before processing certain access, correction, deletion, or portability requests. We will not require identity verification for an opt-out request unless verification is permitted or required by applicable law. You may use an authorized agent to submit a request on your behalf where permitted by applicable law. We may request appropriate documentation confirming the agent’s authority. We will respond to valid requests within the timeframe required by applicable law. We will not discriminate against you for exercising an applicable privacy right.

9.15. California Privacy Rights: California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@withvayu.com. Please note that we are only required to respond to one request per customer each year.

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‍10. CONTACT US. If you have any questions, concerns, or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at info@withvayu.com.

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Cookies Policy

We use on our site https://www.withvayu.com (“Website”) cookies and similar files or technologies to automatically collect and store information about your computer, device, and Website usage, in order to improve their performance and enhance your user experience. We use the general term “cookies” in this notice to refer to these technologies and all such similar technologies that collect information automatically when you are using our Website where this notice is posted. You can find out more about cookies and how to control them in the information below.

If you do not accept the use of these cookies, please disable them using the instructions in this cookie notice or by changing your browser settings so that cookies from this Website cannot be placed on your computer or mobile device. Important: disabling cookies on this Website may impair certain Website features.

In this cookie notice (“Cookies Notice”), we use the term “Vayu” (and “we”, “us”, and “our”) to refer to https://withvayu.com. Our Privacy Policy is available at https://www.WithVayu.com. This Cookies Policy should be read together with our Privacy Policy.

Regional Consent and Privacy Choices

The cookie notice and choices displayed to you may vary depending on your approximate location and applicable law.

We or our consent management provider may infer your country or general region from your Internet Protocol address for the purpose of displaying the appropriate consent or privacy-choice mechanism. We do not use this process to determine your precise location.

 

Location unavailable

If we are unable to determine your approximate location, we will apply the stricter opt-in consent mechanism.

What is a cookie?

Cookies are computer files containing small amounts of information that are downloaded to your computer or mobile device when you visit a website. Cookies can then be sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are widely used in order to make websites work, or to work more efficiently, as well as to provide information to the owners of the website.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited our Website before or whether you are a new visitor.

There are two broad categories of cookies:

  • First party cookies, served directly by us to your computer or mobile device.
  • Third party cookies, which are served by a third party on our behalf. We use third party cookies for functionality, performance/analytics, marketing, and other technologies, and social media purposes. The third-party cookies are outside of our control. The third parties may, at any time, change their terms of service, purpose, and use of cookies, etc. See below for additional information on how to manage such cookies.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, meaning that they survive after your browser is closed. They can be used by websites to recognize your computer when you open your browser and browse the Internet again.

Web beacons:

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are small graphics files that contain a unique identifier that enable us to recognize when someone has visited our Website. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third party website, to improve website performance, and to measure the success of email marketing campaigns. In most instances, these technologies are reliant on cookies to function, and therefore declining cookies prevents them from functioning.

Targeted advertising:

Third parties may drop cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. The information collected through this process does not enable us or them to identify your name, contact details, or other personally identifying details unless you choose to provide these to us.

How do we use cookies?

‍We use cookies to:

  • Track traffic flow and patterns of travel in connection with our Website;
  • Understand the total number of visitors to our Websites on an ongoing basis and the types of internet browsers (e.g., Chrome, Firefox, Safari, or Internet Explorer) and operating systems (e.g., Windows or Mac) used by our visitors;
  • Monitor the performance of our Website and to continually improve it; and
  • Customize and enhance your online experience.

What types of cookies do we use?

‍The types of cookies used by us in connection with the Website can be considered ‘essential website cookies,’ ‘functionality cookies,’ ‘analytics and performance cookies,’ ‘marketing,’ and ‘other technologies’. We’ve set out some further information below, and the purposes of the cookies we set in the following table.

  1. Cookies necessary for essential website purposes – These cookies are essential to provide you with services available through this Website and to use some of its features, such as access to secure areas. Without these cookies, we will not be able to provide services that you require, such as transactional pages and secure login accounts.
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  2. Functionality Cookies – These cookies record information about choices you’ve made and allow us to tailor the website to you. These cookies allow us to provide you with our services in the way in which you have required, as you continue to use or come back to our Website. For example, these cookies allow us to:
  1. Save your location preference if you have set your location on the homepage in order to receive localized information;
  2. Remember settings you have applied, such as layout, text size, preferences, and colors;
  3. Show you when you are logged in; and
  4. Store accessibility options.

Performance / Analytics Cookies

‍We use performance/analytics cookies to analyze how the website is accessed, used, or is performing. We do this in order to provide you with a better user experience and to maintain, operate, and continually improve the Website. For example, these cookies allow us to:

  • Better understand our website visitors so that we can improve how we present our content;
  • Test different design ideas for particular pages, such as our homepage;
  • Collect information about Website visitors such as where they are located and what browsers they are using;
  • Determine the number of unique users of the Website;
  • Improve the Website by measuring any errors that occur; and
  • Conduct research and diagnostics to improve product offerings.
  1. Marketing

‍Advertising and marketing cookies help us measure, manage, personalize, and improve our marketing activities. They may be used to:

    • Measure advertising and campaign performance;
    • Attribute Website visits or conversions to campaigns;
  • Create or update marketing audiences;
  • Deliver relevant advertising;
  • Conduct retargeting;
  • Limit how frequently advertisements are shown;
  • Measure interactions across websites or services;
  • Associate Website activity with other information available to our providers; and
  • Support sales and marketing activities.

These Technologies may be provided by advertising platforms, social networks, marketing platforms, visitor-identification providers, and other service providers, including, where used, LinkedIn, Google, HubSpot, Retention.com, and RB2B.

Where prior consent is required, these Technologies will be activated only after you provide marketing consent. In opt-out jurisdictions, they may operate unless you exercise an applicable opt-out right.

Targeted Advertising

Third-party advertising and marketing providers may use information about visits to this and other websites to measure advertising, create audiences, or provide advertisements that may be relevant to you.

Depending on applicable law, these activities constitute targeted advertising, cross-context behavioral advertising, a “sale,” or “sharing” of personal information.

Where applicable, you may opt out through our Cookie Settings or Your Privacy Choices mechanism. We also honor recognized browser-based opt-out preference signals where required by law

 

Visitor Identification

Where permitted by applicable law, we may use service providers that help us understand Website visits and associate Website activity with information available to those providers or their partners. This information may include online identifiers, Internet Protocol addresses, browser or device information, pages viewed, and, in certain circumstances, contact information.

 

In opt-in jurisdictions, visitor-identification Technologies will not be activated unless you provide the applicable marketing consent. In opt-out jurisdictions, such Technologies may operate unless you exercise an applicable opt-out right, subject to applicable law.

 

Vendor-specific opt-out options for Retention.com, RB2B, or other providers may also be made available through our Privacy Policy, Cookie Settings, or the relevant provider’s privacy tools.

 

Current Cookie List

The specific cookies and Technologies operating on the Website may change as we modify the Website or engage different service providers.

 

A current list of detected cookies, including their provider, purpose, category, and duration where available, is provided through our Cookie Settings tool.

 

We periodically scan and review the Website to keep this information reasonably current. However, third-party providers may change their cookies, purposes, or retention periods independently of us.

 

How to control or delete cookies

‍You may have the right to decide whether to accept or reject cookies. When you access our Website, you are presented with a cookie consent mechanism that allows you to accept or reject cookies that are not essential cookies. You may also control cookies by setting your browser to turn off cookies as described further below. If you turn off cookies, web beacons and other technologies will still detect your visits to our Website; however, they will not be associated with information otherwise stored in cookies.As another way of controlling cookies, most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings and learn how to use them, please consult the “Help” function of your browser or the documentation published online for your particular browser type and version. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Website. The following pages have information on how to change your cookies settings for the different browsers:

You may review or change your preferences at any time by selecting the “Cookie Settings” link in the Website footer.

Where applicable, you may exercise U.S. state privacy rights by selecting the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link.

Changing your preferences will apply to future use of the relevant Technologies. It may not automatically delete information previously collected in accordance with your earlier choice or another applicable lawful basis.

If you use another browser, you can check if the procedure for your browser is mentioned in this explanatory website or here.

Browser settings may also need to be configured separately on each browser or device you use.

To opt out of being tracked by Google Analytics across all websites, visit Google Analytics Opt-out.

Third Party Websites’ Cookies

‍When using our Website, you may be directed to other websites. These websites may use their own cookies. We do not have control over the placement of cookies by other websites you visit, even if you are directed to them from our Website. If you use the buttons that allow you to share products and content with your friends via social networks like Google, Twitter, and Facebook, these companies may set a cookie on your computer memory. Find out more about these here:

Need More Information? If you would like to find out more about cookies and their use on the Internet, you may find the following link useful: All About Cookies

Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes to our Technologies, service providers, Website, business practices, or applicable laws.

When we make material changes, we will update the “Last Updated” date and provide any additional notice required by applicable law.

Contact us. If you have any questions or comments about this Cookies Notice, or privacy matters generally, please contact us via email at info@withvayu.com.

Last updated: July 28, 2026

 

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